CRM / Product Marketing
Education - Thesis - Strong CRM management - global markets - whole customer lifecycleExperience across:
- B2C CRM and lifecycle marketing
- B2B lead generation and account-based marketing
- Campaign planning, segmentation, A/B testing, and personalization
- Cross-functional collaboration with tech, design, copy, data, and legal
Product Marketing Manager - Banyan Cloud, Bangalore
Cloud Security Product
- The first hire in the marketing team
- Built and mentored a team of 10 including 4 CRM specialists, performance marketing experts, designers, and a social media team
- Developed, managed, and optimized multi-channel CRM campaigns from acquisition to retention
- Owned automated and manual campaigns across email, in-app, and push
- Collaborated with cross-country teams in DACH, FR, IT, and ES
- Create and optimize CRM campaigns; guided the marketing team to generate USD 800,000+ revenue from 6 new and existing clients in a year
- Optimized multi-channel CRM campaigns including LinkedIn from acquisition to retention
- Achieved a 20% increase in lead engagement
- Achieved a 30% improvement in lead conversions by building KPI-focused CRM campaigns
- Audible - 18 months - campaign planning - segmentation - A/B testing - collaboration - training - squads
- Marvel Wastelanders, Sandman, Harry Potter, Spare, Becoming in DE and FR; improved listening rates by ~15%
- Quarterly OKRs and KPIs:
- Increase Listening
- Improve Credit Consumption
- Reduce Future Cancels
- Revenue Uplift
- MoveableInk weekly promo banners:
- Christmas
- Halloween
- New Year
- Football
- Seasonal celebrations and events
- English - German localization, DeepL, synopsis workflows, automated data providers, P13N
- Manual and automated journeys on Everest
- Onboarding and member communication journeys
- Segmentation ownership using Bullseye, MySQL, and Alation
- Developed ETLs to target customer groups
- Test analysis with Nomad, Tableau, and Orion
- Continuous A/B testing on email and push campaigns
- Surveys:
- NPS surveys
- Batch tests
- Post-launch surveys
- Conducted Marketing Ops Hours as a weekly training session
- Collaborated and mentored through 1:1s and coffee chats
- Member of the retention and acquisition squad
- Hyper-personalized onboarding journeys improved new user activation by 7%
- Personalized trial journeys using customer support and NPS data improved TTMC by 20%
- Documentation of processes and test results
- Fixes in journeys and campaigns, including excludes and under-18/adult-content rules
- Special campaigns on series-based audiobooks, original podcasts, kids titles, gift campaigns, and AYCL audiobooks
- Personalized member journeys using personalized copy and recommendations to improve CLV by 20%
CRM Marketing Manager - HashRoot Limited, Kochi
Managed Service Provider - B2B
- Built a restructured team of 15 employees including SEO, content design, inside sales, and copywriting
- Worked with the team on customer-centric OKRs, KPIs, monthly reviews, and coffee chats
- Configured and customized CRM systems to identify bottlenecks and align with sales and marketing workflows
- Increased team productivity by 15%
- Reduced campaign setup time by 20%
- Account management, negotiating plans, pricing, discounts, and working with pre-sales to build profitable proposals
- Enhanced campaign performance through continuous A/B split testing with a structured test roadmap
- Analyzed customer behaviour by reviewing data trends to predict loyalty and convert insights into retention actions
- Leveraged CRM tools to enhance customer communication, leading to a 25% increase in CTR and a 30% improvement in conversion rates
- Generated USD 920,000+ of business in 2 years
- Evaluated performance using Google Analytics, Moz, and website optimization management
CRM Marketing Lead - Nibodha Technologies, Kochi
- Started as a software developer in Java for 6 months
- Joined the newly built sales and marketing team as its first hire
- The company offered software development services and a booking platform for vacation rental owners
- Used HubSpot CRM and implemented account-based marketing for the software services business
- Created roadmaps for CRM journeys aligned with business requirements
- Executed A/B tests on subject lines, content copy, CTAs, and landing pages
- Responsible for end-to-end marketing activities, including segmentation, personalization, analytics, and testing
- Reduced repetitive tasks by 50% using tools like Marketo and HubSpot for campaign scheduling, segmentation, and follow-ups
- Used agile methodologies including user story mapping, impact mapping, and design thinking
- Self-learned the CRM landscape, ABM, and trends
- Integrated CRM, Drift, Google Analytics, and chats to improve ROAS by 20%
- Collaborated with Marketing, Tech, Customer Insights, and Local Marketing teams to develop lifecycle strategies
- Created monthly marketing reports and converted insights into next action plans
- Left Nibodha as Head of Marketing
- Converted 22 clients from outbound marketing
- Generated around USD 1.5 million of business in 3 years
- G+D (Identity Security Company based in Munich) - CRM Marketing Manager
- Managed outbound marketing of the Munich Security Conference 2022 by collaborating with stakeholders within time and budget
- Create roadmaps for CRM journeys aligned with monthly business requirements
- Build segmentation for targeted user groups to improve conversions and CTR
- Perform multivariate and A/B tests using analytics tools to optimize campaign performance
- Monitor and report CRM KPIs to improve ROI and campaign results
- Campaigns:
- Audiobook Launch
- Monthly Summary
- Kids
- Halloween
- Last Chance
- AYCL
- Harry Potter
- Onboarding
- Author Alert
- Journeys:
- Automated
- Manual
- Onboarding journeys
- Serialized contents
- Finished book journey
- Co-Founder - Ellostays
- Bootstrapping team
- Booking platform development
- Business plan development
- Marketing strategies
- Host acquisition
- Market analysis
- Co-Founder - Crenovates
Last modified by
Admin
•3/25/2026 6:36:53 PM
Comments
Do you even format bro? 
