Audible - 18 Months - Campaign Planning - Segmentation - A/B Testing - Collaboration - Training - Squads The first hire in the marketing team, Built and mentored a team of 10 including 4 CRM specialists, Performance marketing experts, designers and a social media team
Different - Owned - automated and manual (email, in-app and push) - collaborating - cross-country teams in DACH, FR, IT, ES Developed, managed and optimized multi-channel CRM campaigns from acquisition to retention resulting in a 25% increase in revenue QOQ
Marvel Wastelanders, Sandman, Harry Potter, Spare, Becoming in DE, FR and improve listening rates by ~15% Create and optimize CRM campaigns and guided marketing team to generate USD 800,000+ of revenue from 6 new and existing clients in a year
Collaborate - teams from tech, design, copywriting, data, and legalSprints - Slack, Trello, Jira, Confluence, optimized multi-channel CRM campaigns incl Linkedin from acquisition to retention achieving a 20% increase in lead engagement
Quarterly OKRs, KPI - Increase Listening - Improve Credit Consumption - Reduce Future Cancels - Revenue Uplift and a 30% improvement in lead conversions by building KPI-focused CRM Campaigns
"Moveableink - Weekly Promobanners Banners -Christmas Halloween Newyear Football Seasonal Celeberations EVents -
English - German - Audio books - DeepL - Synopsis - Automated Data providers - P13N" CRM Marketing Manager - HashRoot Limited, Kochi (Managed Service Provider) B2B
Built a restructured team of 15 employees including the SEO, content design, inside sales, and copywriting team. Worked along with them on setting customer-centric OKRs, KPIs, monthly reviews and coffee chats
Manual and automated journeys on Everest - Automation - Plan and Maintain the Email and Push automated journeys using calendars "Configured and customized CRM systems to identify bottlenecks and align with sales and marketing team workflows.
This initiative increased team productivity by 15% and reduced campaign setup time by 20%"
Collaborate to build automated campaigns using HTML, and CSS - Onboarding (6) + Member Commnication (10+3) Account Management, Negotiating plans, pricing, discounts, and working with the pre-sales team to build proposals with profitability.
Own the segmentation- Bullseye - MySQL - Alation - Continously optimize segmentation Enhanced campaign performance through continuous A/B split testing by implementing a test roadmap to refine messaging and optimise customer journeys.
Developed STT Orion - Listeners of Previous books, authors, genres Evaluating performance using Google Analytics, Moz, and timely website optimization management.
Develop ETLs to target customer groups - creating SQL queries using Alation. Analyzed customer behaviour by reviewing data trends to predict loyalty, and translate these results into actionable plans to retain customers
Test Analysis - Nomad, Tableu, Orion Leveraged CRM tools to enhance customer communication, led to a 25% increase in CTR and a 30% improvement in conversion rates generating USD 920,000+ of business in 2 years.
continous A/B testing to analyze customer data (Every email, push campaign) CRM Marketing Lead, Nibodha Technologies, Kochi
setting up testing calendar, test roadmaps and test results Started of as a software developer in Java for 6 months
Surveys - NPS Surveys, Batch Test, Post Launch Surveys They were building Sales and Marketing team and I was the first hire in the new team - joined as a marketing trainee
Training The company had software development services and a booking platform for vacation rental owners
Conducted “Marketing Ops Hours” a weekly training session on best practices, and answered “MOps” questions The CRM I was using was Hubspot, I implemented account based marketing to target individual accounts for the software services business
collborate and mentor to achieve personal and professional goals using one on ones, coffee-chats etc Create roadmaps for CRM journeys business requirements, A/B tests and executed various tests on Subject lines, Content copy, CTA and landing pages
Member of the retetion and acquistion squad Create roadmaps for CRM journeys aligned with monthly business requirements
Hyperpersonalised whole onboarding journeys with stakeholders & team workshops to improve new user activation by 7% Responsible for the end-to-end marketing activities, developed strategies and customer-centric CRM campaigns including segmentation, personalization, analytics and testing
Personalized Trial journeys by using data from customer support, NPS surveys etc to improve TTMC by 20% Reduced repetitive tasks by 50% by adopting tools like Marketo and HubSpot for automated campaign scheduling, segmentation, and follow-ups improving response rates and conversion rates considerably
Documentation - Document Process, Test Results Used agile methodologies like user story mapping, impact mapping and design thinking for product
Key Results - Fixes in journeys (Excludes), Fixes in Campaigns (Under 18 - Adult Content) Self-learned the CRM Landscape, ABM and trends to implement account-based marketing by integrating CRM, Drift, Google Analytics and chats to provide quick customer interactions and improve ROAS by 20%
Quarterly targets within a tight schedule - special Campaigns on Series-based audiobooks, Original podcasts, Kids titles, Gift Campaigns, AYCL audiobooks Collaborated with Marketing, Tech, Customer Insights, and Local Marketing teams to develop cohesive lifecycle strategies.
Personalized the whole member journeys using personalized copy, recomendations etc and other personalization strategies to improve CLV by 20% Creating monthly marketing reports and converting insights into the next action plan
I left Nibodha as a Head of marketing, Converted 22 clients from outbound marketing and generated around 1.5 million USD of business in 3 years
G+D (Identity Security Company based in Munich) - CRM Marketing Manager Co-Founder - Ellostays Bootstrapping Team, Booking Platform Development, Developing Business Plan, Marketing Strategies,, Host Acquisition, Market Analysis
managed the outbound marketing of the Munich Security Conference 2022 by collaborating with stakeholders within time and budget Co-Founder - Crenovates
Create roadmaps for CRM journeys aligned with monthly business requirements
Build segmentation for targeted user groups to improve conversions and CTR
Perform multivariate, A/B tests using analytics tools to optimise campaign performance.
Monitor and report CRM KPIs to improve ROI and campaign results.
Campaigns - Audiobook Launch, Monthly Sumary, Kids, Halloween, Last Chance - AYCL , Harry Potter, Onboarding, Author Alert
Journeys - Automated, Manual - Onboarding journeys, Serialised Contents, Finished Book Journey
Last modified by Cordell Heeler @ 7/12/2024 5:10:58 AM
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